Robinhood Case Study

Developed a comprehensive strategic analysis of Robinhood’s brand and business challenges as part of MBA coursework, examining the GameStop crisis and its reputational fallout, Payment-For-Order-Flow transparency issues, platform stability failures, ethical concerns around user wellbeing and financial literacy, and competitive consolidation threats. Delivered short-term and long-term strategic recommendations spanning trust rebuilding, business model diversification, regulatory compliance, and communications strategy. Demonstrates deep engagement with fintech brand challenges, the tension between democratizing financial access and responsible platform design, and the strategic thinking required to rebuild trust in a highly scrutinized financial brand.