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Starbucks Integrated Marketing Communications Project 2022

Project type

Integrated Marketing Communications (IMC) Campaign, Digital, Print, Direct Mail, OOH, Social Media, Promotions

Location

Chicago, IL

IMC Strategist

OOH, direct mail, social media. Multi-channel reach and engagement.

The Starbucks Integrated Marketing Communications Project is a recent initiative that showcases a multi-channel marketing campaign for the popular coffee brand. This project features the development of social media content, out-of-home advertising, and direct mail in an effort to effectively reach and engage with customers across various platforms.