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Fenty Beauty, Spring Equinox Ritual
Location
Chicago, IL
Date
March 2026
Project type
A self-initiated social media campaign concept
Spring Equinox Ritual is a six-week, cross-platform social campaign concept built for Fenty Beauty, positioning the spring equinox as a cultural reset moment for astrology-fluent Gen Z consumers. The concept develops four content franchises rooted in the four elements — Earth, Fire, Water, and Air — each mapped to a zodiac cluster, a Fenty product line, and platform-native executions across TikTok, Pinterest, and X. The strategy integrates a TikTok Shop live commerce calendar, a creator partnership framework, a full visual system, and a projected KPI measurement framework benchmarked against verified Fenty account data and industry standards (referencing Dash Hudson, Rival IQ, and Sprout Social). Built to demonstrate senior-level social strategy, TikTok Shop integration, and cultural intelligence for one of LVMH's most culturally resonant brands.
