Copy and Brand Voice

A cross-industry collection of social, campaign, and multi-channel copy spanning healthcare, beauty, consumer packaged goods, and experiential marketing. Work includes institutional social copy and donor engagement content for RUSH University Medical Center and the Rush Associates Board; four-partner co-branded campaign copy adapted across Twitter, stakeholder email, and day-of activation for Molson Coors, the Chicago Bears, Jewel-Osco, and the Road Home Program at RUSH; a full consumer journey campaign for Super Coffee written across Spotify audio ads, in-store print, and Instagram; a scavenger hunt activation concept with clue copy, contest rules, and OOH decal design direction for UIC University Village Starbucks; a six-week social campaign across TikTok, Pinterest, and X for Fenty Beauty; brand voice and content franchise copy for Fresh (LVMH); and a full recruitment video script with editorial direction for Noorda College of Osteopathic Medicine. Each piece is written to platform, audience, and brand voice.