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Apex EMS

Project type

Reporting frameworks, AI-enhanced creative

Date

Feb 2023-Present

Location

Skokie, IL

Social Strategy Lead

Reporting frameworks, AI-enhanced creative. 40% error reduction, 25% faster production, 18% engagement lift.

I led the development of a cross-functional reporting framework that unified social analytics, CRM data, and creative testing insights into a single dashboard. This initiative reduced reporting errors by 40 percent and improved campaign clarity across teams. I also introduced AI tools like Copilot and Adobe Firefly to accelerate creative development, cutting production timelines by 25 percent and increasing visual engagement scores by 18 percent.